Future of Retail 2021
Table of Contents
eMarketer’s 2021 Retail and Ecommerce Forecast
No. 1: D2C Brands Riding the Ecommerce Wave Will Encounter Stiffer Competition from Established Brands
No. 2: Media and Commerce Will Converge as Checkout Attaches to Shoppable Content
No. 3: Click-and-Collect Momentum Will Drive Market Share Gains for Big-Box Retailers
No. 4: Grocery Ecommerce Gains Will Evolve from Trial to Habit Formation
No. 5: Retail Media Trio Will Disrupt the Duopoly’s Digital Ad Market Dominance
No. 6: Premium Subscriptions Will Drive Cross-Channel Loyalty for Leading Retail Brands
No. 7: Digital Fitness Will Emerge as a Megatrend, as Aspirational Brands Segue into Consumer Health Market