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Instagram's Mosseri Is 'Exploring' Subscriptions, Open to Creator Fund — The Information


May 24, 2021
4:01 PM PDT
Instagram has long been a home for influencers, but it wasn’t until a year ago that it started offering ways for them to earn money directly on the app. Now, Instagram is “exploring” subscriptions and a marketplace for NFTs, said Instagram head 
Adam Mosseri in an interview. (You can read the full Q&A here.)
“There’s different ways to facilitate a financial relationship between a fan and a creator,” Mosseri said Friday from his home in San Francisco. “Being able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad.” ....

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