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Some fun facts about MARCH. Did you know that it was named after the Roman god of war MARS? You may ask why this is. Because that was when campaigns resumed after the winter freeze. While The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the data warriors from XTRENDS – are not in favor of armed conflict, especially now, we do recognize that over the years the ratings have been referred to as the “radio wars.” And truth be told, there is always a . ....
If FEBRUARY made you shiver, it’s likely because of real world events that touched almost all of our lives. We had the biggest television event of the year, but most local radio could not call it by its true name. Mask mandates were on the wane, while gasoline prices were on the rise. Then, RUSSIA launched an inhumane and horrific war on UKRAINE. That all happened within the survey parameters of FEBRUARY 3rd through MARCH 2nd. This is where we step in. The primary function of The . ....