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Detailed text transcripts for TV channel - MSNBC - 20110206:13:26:00

Set of rules to try to curb bonuses at banks that the agency says takes inappropriate risks. then, the iphone 4 goes on sale in verizon stores. it is a big hit that they had to halt big orders 17 hours after they began on thursday. well, super bowl sunday seems to have something for every kind of fan these days. before the big game, there is the puppy bowl, featuring cute and cuddly canines from animal shelters around the country. more than 8 million viewers tuned in last year to that had. then, on the opposite end of the spectrum, the scantily clad gridiron girls. for the eighth year in a row, athlete models are going to face off in the lingerie bowl. joining me now is author of the retail doctor s guide to growing your business, bob pfibbs. good stuff. the super bowl is expected to draw, what, over 100 million viewers, incomparably huge to everything else out there. is this brilliant marketing by seizing on this time? okay, it s a bunch of guys hanging out on a sunday aft ....

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Detailed text transcripts for TV channel - MSNBC - 20110101:15:50:00

Like what? like a really cool smart phone. we re joined with his guide to the best and worst ads of the holiday seasons. also the author of the retail doctor s guide to growing your business. did you want to look like the green gifter? it was fun. lance armstrong, will he make it in the movies? did you believe him? i believed every word of that advertisement. look at that guy. he s a good buddy. and he goes on to take the call that it s about getting a double pizza or something. you didn t like it. you knew it was radio shack, the shack, it s not radio shack any more. the shack now. do you really want to get a warm and cuddly feeling and meet guys like that or end up in spandex. i m just saying it s funny. what else made your worst list? the hyundai one. look, i get it that the band is pampa la muse and they re a real internet band for hipsters but doesn t translate for mass market like a car. ....

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Detailed text transcripts for TV channel - MSNBC - 20101212:14:54:00

With all that silly dreamer talk. you know we depend on you around here. come on. give mama a smile. come on. yahoo! harvest the rainbow! taste the rainbow. mom, do you think after the skittles harvest we could call the oh, my goodness. okay. joining me now is bob phibs. he is the author of the retail doctor s guide to growing your business. good to see you this morning. nice to see you. we re having a nice little chuckle but the question is how does that sell skittles watching someone with a tree growing out of their tom snk. it s the demographic. it s kind of the adam sandlerization of tv commercials now. and skittles has always been number two. so they have a campaign, taste the rainbow. they ve had it for ten years. it hasn t really done anything. so now they ve said we need to be more cutting edge. do you really want to taste this guy s fruit off the stomach no. is it working? well, their sales are increasing, but is it because of ....

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Detailed text transcripts for TV channel - MSNBC - 20101017:14:49:00

It s freedom from fear. it s a billboard on the side of the road that screams with reassurance that whatever you re doing is okay. well, joining me is the retail doctor bob fibbs, author of the retail doctor s guide to growing your business. is happiness still the smell of a new car? we are. are we buying the advertising in. that s the greatest point. it s not fear, it s happiness. if we catch that vibe, isn t that a much more fun way to live than being afraid all the time? i think that s what mad men still taps into. how is relevant to watching a show like today s firms, how organic is it? i think they re jealous because they had a minute to work with. now these guys have 15 seconds and they can tollty story. in the 60s it was exciting. now it s price-driven, feature driven and benefits is what ....

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