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'experimentation Has Increased, People Are Drinking Less But Better'

Gin has definitely seen a huge resurgence. For years, gin was in the negative as a category. Of late, it has seen a lot of interest, says Pushpanjali Banerji, Brand Director, Kyndal Group ....

Pushpanjali Banerji , Kyndal Group , Brand Director , The Macallan , Cutty Sark , Bootz Rum , The Famous Grouse ,

Supply constraints and fewer outlets take a toll on liquor sales

Liquor outlets can now be opened only after physical inspection and the verification is causing delays ....

Liquor Sales , Radico Khaitan , The Famous Grouse , Bootz Rum ,