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How Calvin Klein's super simple Jeremy White campaign made millions drool

This week, a half-naked Jeremy Allen White had the Internet in a virtual chokehold after fashion lifestyle brand Calvin Klein (CK) released its new Spring 2024 campaign featuring the star. ....

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TikTok to remove personalised algorithm in EU: Could it sully the name of targeted ads?

This kind of personalised content though goes beyond delivering the right social media content to users. Rather, personalisation, or the utalisation of targeted ads, is key when it comes to be delivered the right ads and not being swamped by information that is irrelevant. ....

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National HealthTech agency rebrands to Synapxe in AI-powered healthtech push

Singapore’s HealthTech agency Integrated Health Information Systems (IHIS) has rebranded to Synapxe with a new name and logo to better reflect the agency’s growth, scope and scale of its work to shape the future of HealthTech in Singapore. ....

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FairPrice Group marks 50th birthday with heartwarming campaign that celebrates its staff

FairPrice Group has launched a new campaign, “Always, FairPrice” as it looks to respond to growing rates of inflation as well as to celebrate its 50th birthday. The campaign aims to emphasise the brand’s commitment and dedication to Singaporeans while honouring its dedication to serving the nation ....

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Takagi Ramen's brand sentiments plummet following Tan Chuan-Jin and Cheng Li Hui social post

Ramen chain Takagi Ramen has been in the news lately for a trendjacking ad that seems to have landed quite poorly in the eyes of the public. Following the revelation this week that speaker of parliament Minister Tan Chuan-Jin and Tampines GRC MP Cheng Li Hui have resigned over an ongoing ....

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