Hardhat co-founder Dan Monheit.
The call for more considered, long-term thinking has swept through the marketing industry all but unchallenged in the last decade.
It’s understandable when we pause to consider that we’re part of the Earth’s most future-focused population yet.
A 2018 study conducted by Deloitte surveyed more than 6,000 individuals across different generations, races, genders, income levels and locations, and found the growing importance of a brand’s ethical and social impact in shaping opinions, particularly among millennials and generation Z.
It’s clear that many of us, and many of our customers, are deeply and rightfully concerned with longer-term, bigger-picture issues, stretching far beyond what we’ll eat, drink, wear or do today.