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Chula reveals a new concept to encourage Thais to actively embrace anti-corruption efforts Marketing strategy applied in creating a model to build citizen action against corruption. A team of researchers at Chulalongkorn University is introducing its research on a model known as “The right communications strategy for Khon Thai 4.0 (Thai people) to counter corruption”. This new contribution towards encouraging citizens to participate in anti-corruption efforts has been released in parallel with an indicator to evaluate the anti-corruption levels of individuals. For more than a year, the team of lecturers at the Faculty of Economics and Chulalongkorn Business School (CBS), Chulalongkorn University, conducted research on the topic “Applied Marketing for Clustering and Encouraging Different Anti-corruption Behaviours”. The research was supported by the National Research Council of Thailand through the Spearhead Strategic Plan on Social Aspects Khon Thai 4.0 (Thai People 4.0), c

Torplus yomnakApichart kanarattanavongMingsan khaosaardThanee chaiwatIsranews agencyChulalongkorn business schoolOrganization of thailandCorruption commissionNational research council of thailandOffice of public sector antiAudit office of thailandChulalongkorn universityHand social enterprise co ltdKhon thaiEncouraging different anti corruptionNational research council