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The people wanted Lego bike lanes, and Lego is finally listening The quest to get one of the most popular toymakers in the world to make a little space for bicycles Share this story A thousand years ago, back in 2019, a regional councilor in the Netherlands named Marcel Steeman undertook a seemingly impossible challenge: convince the makers of one of the most popular toys in the world to do something a little different. He wanted Lego, the toy production company based in Billund, Denmark, to add bike lanes to their tiny, brick-made cities. For years, the streets in Lego’s city sets once called base plates had space for cars, people, even tiny storm drains, but no designated lanes for zero-emission, human-powered vehicles like bikes. Even worse, it appeared that Lego’s streets had become more hostile toward pedestrians and cyclists over time. As compared to Lego sets from years ago, the cars seem to have grown larger evolving from four- to six-studs ....