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The Monarch was rebuilt in 1899 after a fire razed Victor’s business district.
Illustration by Dustin Glatz
Photo by Heidi Beedle
At its height at the turn of the 20th century, Victor, Colorado had a population of approximately 18,000. Today, it’s about 430. It’s a ghost town — literally and figuratively — but Adam Zimmerli, owner of the Black Monarch Hotel, is hoping to change that.
The Black Monarch opened in May 2019 and is the latest iteration of 301 Victor Ave., a brick building built in 1899 after a fire devastated Victor’s business district. The building has previously housed an art gallery and a saloon. Zimmerli purchased the property in 2018 and has turned it into a boutique hotel experience. An admitted 1930s horror buff, Zimmerli has assigned each room a theme and motif with names like “Black Annis” and a gothic Victorian decor heavy on taxidermy. It’s perfect for people who ....

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