The Weeknd will be performing during the Super Bowl 55 halftime show, and it should be quite the performance.
The Weeknd, whose real name is Abel Tesfaye, has had a cinematic roleout of his latest album, After Hours. He s had a developing theme throughout his music videos for the album, each telling its own story. The Weeknd is known for his creative nature in presenting his music, in addition to his incredible vocals.
That s why the singer is putting up $7 million of his own money into making this Super Bowl performance be what he envisioned, per Billboard. We ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl, he told Billboard.