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Associated with eclipse. it offers a rare opportunity with hard-to-reach teens. and nordstroms are doing a major retail push around twilight -related merchandise 20 get a younger, hipper image. they are even selling full-scale cut-outs of the characters in the film. burger king is aggressively promoting a teen jacob versus teen edward, a tv facebook ad campaign driving people to play tielyte-related games online on facebook and in its stores. they are hoping that the twilight campaign will cause a double-digit percentage jump in sales at burger king. burger king s chief marketing officer said it s a win/win for the fast food chain and the movie. it allows us to tap into a property that is very relevant at the time. very much part of pop culture. and for them, what it allows them to do, is to have the exposure for their property inside of, you know, up to 12,000 over 12,000 restaurants globally. ....