Spirit of the Wild, over accusations of racism, but failed to name the sponsor outright.
The rock guitarist and outspoken political conservative, whose hunting show airs on the Outdoor Channel, spoke of the the decision by his now former sponsor on an episode of his internet show Spirit Campfire, which can be heard below.
In the episode, Nugent claimed that the sponsorship was pulled because the mothership company informed the sponsor that the rocker was a racist, an accusation which he proceeded to deny and has done so in the past when other claims of such had been levied against him, namely by former Skid Row singer Sebastian Bach.