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The Ever-increasing Role of AI in Hospitality - By Sophiene Ben Marzouk

Will hoteliers start investing adequately in technology in 2023?

The hotel budgeting season for 2023 has begun in earnest and a very important question is whether hoteliers will budget adequately for technology in their 2023 budgets.

Contactless Voice Technology is Here to Stay; How to Properly Shop for Digital In-Room Assistants

As summer nears and travel moves closer toward recovery, technology continues to play a vital role in keeping hotel guests and employees happy and safe while balancing an increased desire for social distance. Although staffing shortages continue to challenge hoteliers to deliver on guests’ expectations, contactless solutions such as digital in-room voice assistants are providing a better, more convenient, and hygienic customer experience. But not all voice solutions are created equal. While most fulfill guests’ requests or provide local recommendations and hotel information, not all ensure data anonymization, communicate with peripheral hardware/software systems, consolidate in-room equipment, facilitate seamless integrations, and enable brand messaging consistency. When it comes to voice technology, details are important.

Are hoteliers finally realizing that technology can save the day?

In “normal” years, the hospitality industry spends, on average, less than 2.5% of net room revenue on IT, telecom and IT personnel payroll/benefits. This is it! Compare this to Expedia’s spend of 28%-30% of net revenue.

Examining the 2022 Hotelier Technology Sentiment Report