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The benefit of brand storytelling

Tech PR has evolved. The traditional days of hyper- focused comms around speeds, feeds, and services are waning. Media and core audiences want to know more than just what a company does. They want to know why you do it. ....

Claudine Moore , Technology Pr Tug Of War , C Moore Media International Public Relations , Mentorship Program , Africa Region , Media International Public , Female Mentorship Program ,

How to balance storytelling for your brand and product

B2B and consumer tech decision-makers know that telling more authentic brand-first stories will pay off for the company. Consumers make more purchasing decisions based on the overall strength of the brand, its mission, and its values, than they did three years ago. ....

Claudine Moore , Africa Allison , Health Tech , Aerospace Defense , Technology Pr Tug Of War , C Moore Media International Public Relations , International Public Relations , Mentorship Program , Managing Director , International Public , Managing Partner , Media International Public , Female Mentorship Program ,

Stock Market | FinancialContent Business Page

Stock Market | FinancialContent Business Page
financialcontent.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialcontent.com Daily Mail and Mail on Sunday newspapers.

United States , United Kingdom , San Francisco , Karyn Barr , Jonathan Heit , Ab Technology , Consumer Technology , Technology Group , Partner Technology Group , Diversification Of Agency Largest Practice Group , Public Affairs , Technology Pr Tug Of War , Marketing Innovation Team , Partners Karyn Barr , Jordan Fischler , Lead Expansion , Largest Practice , Global Agencies , North American Agencies , Best Agencies , Best Places , Fastest Growing , Consumer Brands , Reputation Risk ,

Stock Market | Daily Herald

Stock Market | Daily Herald
dailyherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailyherald.com Daily Mail and Mail on Sunday newspapers.

United States , United Kingdom , San Francisco , Karyn Barr , Jonathan Heit , Ab Technology , Consumer Technology , Technology Group , Partner Technology Group , Diversification Of Agency Largest Practice Group , Public Affairs , Technology Pr Tug Of War , Marketing Innovation Team , Partners Karyn Barr , Jordan Fischler , Lead Expansion , Largest Practice , Global Agencies , North American Agencies , Best Agencies , Best Places , Fastest Growing , Consumer Brands , Reputation Risk ,

The Brand vs. Product Paradox: New Research from Allison+Partners Shows that In-House Tech PR Pros Struggle with Storytelling Priorities

Press release content from Business Wire. The AP news staff was not involved in its creation. ....

United States , United Kingdom , Karyn Barr , Shanna Brown , Partner Research , Public Affairs , Technology Pr Tug Of War , Marketing Innovation Team , Business Wire , Jordan Fischler , Qualtrics Insight Platform , Consumer Brands ,