opinions. techies, musicians, and filmmakers are converging in the u.s. state of texas now for south by southwest. it s an interactive festival that lets all kinds of people show off their talents and creations and meet others who share the same passion. cnn has more from my hometown of austin texas. the craziest thing you ve seen? i m surprised how many people are here. reporter: we are in austin texas, for south by southwest. south by southwest is a place where tech people go where musicians and filmmaker go to push out their korea tift. to push out creativity. to put out their product. whether it s the app you ve been working night and day on or the film that you you ve been pouring your heart into. if you re a ban, you desperately want to get in front of the right people. so you could have your moment. reporter: this place is kind