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Taking home three golds for Excellence in Advertising, Excellence in Pivot Marketing and Excellence in Shopper Marketing for Marketing Excellence Awards is FairPrice and its newly appointed creative agency iris Singapore. While a surface level look at the world of groceries would presume that supermarkets were one of the few sectors of commerce to benefit from COVID-19, a further dissection would show that supermarkets also faced its own share of issues.
Challenge
Fairprice had its own share of challenge. For one, the pandemic saw a high demand and even higher expectations from consumers. When the government announced an impending lockdown, demand for groceries surged  and in a country like Singapore, which imports over 90% of its food, inevitably some inventory could not keep pace with demand. However customer expectations did not dip. Catalysed by a wave of panic buying and fear of missing out, there were outpourings of anger from consumers. ....

Mediacorp Networks , National Day , Singapore National Food Parade , Team Fairprice , Pivot Marketing , Shopper Marketing , Marketing Excellence Awards , Circuit Breaker , Sheng Siong , Fresh Start , Singapore National Food , தேசிய நாள் , சிங்கப்பூர் தேசிய உணவு அணிவகுப்பு , அணி நியாயமான விலை , முன்னிலை சந்தைப்படுத்தல் , கடைக்காரர் சந்தைப்படுத்தல் , சந்தைப்படுத்தல் சிறப்பானது விருதுகள் , சுற்று பிரேக்கர் , ஷெங் சியோங் , புதியது தொடங்கு , சிங்கப்பூர் தேசிய உணவு ,