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New Delhi [India], October 31 (ANI/NewsVoir): Protein Foods and Nutrition Development Association of India (PFNDAI) and Ind Food & Beverage Association (IFBA) joined hands to promote healthy living amongst consumers. This association is a strategic move that will urge people across the country to prioritize health and make mindful choices whilst facilitating credible information on the benefits of nutritional foods. The Indian food industry is making concerted efforts to produce food that is flavorful yet safe and nutritious. Encouraging the fortification of foods by regulatory bodies is further helping in the preparation of healthier food products. This is a major reason why protein consumption has witnessed a surge in India owing to its requirement for optimal functioning of the body. This consumer shift towards healthy choices is also leading to an increase in the marketing of nutraceutical and dietary supplements, which is playing an integral role in preventive healthcare. Dr S

New delhiShatadru senguptaDeepak jollyInd food beverage associationNutrition development association of indiaAssociation of food scientists technologistsIndian dietetic associationProtein foods nutrition development association of indiaProtein foodsNutrition development associationFind foodBeverage associationFood scientistsNew delhi indiaCtober 31 ani newsvoir protein foods and nutrition development association of india pfndai ind food amp beverage ifba joined hands to promote healthy living amongst consumers this isa strategic move that will urge people across the country prioritize health make mindful choices whilst facilitating credible information on benefits nutritional indian industry is making concerted efforts produce flavorful yet safe nutritious encouraging fortification by regulatory bodies further helping in preparation healthier products major reason why consumption has witnesseda surge owing its requirement for optimal functioning body consumer shift towards also leading an increase marketing nutraceutical dietary supplementsHich is playing an integral role in preventive healthcare dr shatadru sengupta