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ITC s Sivakumar said: "Supporting the government s focus on mainstreaming millets, ITC has spearheaded a dedicated initiative called ITC Mission Millets which is powered by a 3-pillar strategy. This encompasses the development of a good-for-you foods portfolio backed by innovation, implementation of sustainable farming systems with the creation of a robust millets agri value chain with special thrust on enhancing value-addition and market linkages." ....