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Indoor Environmental Aggressors Offer Innovation Opportunities for Suncare Brands in India Monday, May 17, 2021 1:50PM IST (8:20AM GMT)
Mumbai, Maharashtra, India: It is a widespread misconception that suncare products are only needed when going out in the sun. Indeed, according to the latest research by Mintel, the experts in what consumers want and why, the top two reasons why Indian consumers say they do not use suncare products or do not intend to use them in future are because they stay indoors most of the time (39%) and they do not stay out in the sun long enough (33%). Furthermore, a quarter (24%) of Indian consumers don t use or don t intend to use suncare because they consider applying a suncare product an unnecessary step in their skincare routine. ....