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"Last fiscal, we added 1,000 distributors. This fiscal, more than the number of distributors per se, we are adding salesmen because a big thrust for us is unlocking the bandwidth at the front end. So, we are going to add about 2,000 salesmen. Apart from this, we are also expanding our reach from 1.5 million to 1.7 million direct outlets," said Sunil D Souza, MD and CEO, Tata Consumer Products.

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