Mahindra Future Plans: Mahindra presently sells only one electric model XUV4OO. The automaker is preparing for a major expansion into the EV segment with its ‘Born Electric’ (developed ground-up) range slated for launch from December onwards. In total, Mahindra plans to launch seven new EV models till 2030.
Mahindra presently sells only one electric model XUV4OO. The automaker is preparing for a major expansion into the EV segment with its ‘Born Electric (developed ground-up) range slated for launch from December onwards. In total, Mahindra plans to launch seven new EV models till 2030.
The share of women SUV buyers has climbed 4.5 times from five years ago amid a growing preference for vehicles with high ground clearance and higher seating. It jumped from only 29,000 units in 2018 to 125,000 units in 2023, showed data from industry sources.
The company aims to price it close to the Nexon EV, but with a longer range, and will target selling about 10,000 cars a year. However, it is facing challenges localising the battery system.