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The Drum | Inside Peroni's Plans To Inject 'informality' Into Its Portfolio

The beer brand’s new lighter lager, Stile Capri, is its first brand extension in its 60-year history. We talk to global marketing manager Mike O’Donoghue about his plans to widen Peroni’s appeal while maintaining the premium positioning of its master brand. ....

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Peroni Enters Light Lager Market With a Humor-Forward Ad

The campaign for Stile Capri is part of a major marketing investment in a new product category. ....

Italian Riviera , Italy General , United States , Peroni Nastro Azzurro , Kseniya Kurochkina , Simon Hankin , Rosario Rodriguez Cappa , Giselle Hall , Joan Crowley , Simon Pedersen , Joshua Sampson , Pavel Marko , Charly Carnota , Hayley Wickens , Mike Odonoghue , Jonny Grum , Camila Zapiola , Tom Griffiths , Rob Godbold , Sam Robertson , Michael Odonoghue , Caroline Connor , Ashley Dunkle , Nick Larkworthy , Eva Manzi , Leandro Filloy ,

Peroni Nastro Azzurro Launches New Ad Campaign For Stile Capri – Inaugural Lighter Lager

Peroni Nastro Azzurro has today revealed its new ad creative promoting Stile Capri, the brand's inaugural lighter lager and very first brand extension since ....

Italian Riviera , Italy General , United Kingdom , Camilla Zapiola , Peroni Nastro Azzurro , Mike Odonoghue , Camila Zapiola , Stile Capri , Nastro Azzurro , Taste That Takes You , Trouble Maker , Cannes Lions , Stink Films , Mikeo Donoghue , Taste That Takes You There , Peroni Nastro Azzurro Stile Capri ,

Peroni Nastro Azzurro new ads for Stile Capri

Peroni Nastro Azzurro has revealed its new ads promoting Stile Capri, the brand's inaugural lighter lager and very first brand extension since 1963. At ....

Mike Odonoghue , Peroni Nastro Azzurro , Taste That Takes You There , Mikeo Donoghue , Nastro Azzurro , Stile Capri , Taste That Takes You There ,

The Drum | Sun Lounging Lager Lovers Help Push Peroni's First Brand Extension In 60 Years

The launch of Mediterranean-inspired lager Stile Capri aims to build brand love among younger consumers. ....

United Kingdom , Camila Zapiola , Peroni Nastro Azzurro , Mike Odonoghue , Trouble Maker , Cannes Lions , Stink Films , Peroni Nastro Azzurro Stile Capri , Stile Capri , Nastro Azzurro , Taste That Takes You There , Reative Works ,