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Detailed text transcripts for TV channel - MSNBC - 20130512:11:42:00

Example of somebody who went into a community, didn t really understand it in the very beginning, wasn t focused on the hispanic community but learned what he needed to learn to be successful. the community wants to be treated with respect. they don t expect you to be perfect on everything but, you know, the opposite is also going to backfire. if you re trying to sell them something they don t want to buy, if your price point isn t correct, if your val is you proposition isn t correct, if they don t feel there is a kind of respected dignity, they re not going to do business with you. remember, the hispanic consumer is a very loyal consumer, so it makes sense to invest the time to learn that market and sell to them the way they want to be sold to. look, it s just like any other market, right. if you want to sell the teenagers, you need to speak their language. know your target customer and learn how to connect with them. all right. well, thank you for that advice on that piece. meanwh ....

Entrepreneurial Community , Didn T , Hispanic Community , Wasn T , Isn T , Proposition Isn T , Hispanic Consumer , Hector Boretto , New York , Target Customer ,

Detailed text transcripts for TV channel - MSNBC - 20120520:11:38:00

People write down their first impressions. is there anything else when you are having a focus group? i think there is always as much information you can get out of any meeting you want. you don t want to overload people. what are the core values of the product? what do you need to find out? she did a great job about the packaging and emotional response to the product. every product and service is different, but you want to get to the meat and potatoes. this is what you need to know at the end. there is a small fear when you take your group of friends and your friends friends. are you only getting one opinion? you need to see who your target audience is and you could go broke. my sister and her friends buy this stuff, but you need to make sure your target customer and not people you only know. get people over the need to be nice. no one wants to say this is ....

Focus Groups , Mix Down , Target Audience , The End , Target Customer ,

Detailed text transcripts for TV channel - MSNBC - 20110913:14:42:00

Recession. they said 20% of their customers are shopping more than ever, spending more than they had before. but 80% of their customers are still really struggling to make it, still cutting back on these discretionary items, cutting back on these types of purchases. so on one hand they re doing promotions such as the missoni for target but on the other side they re also making sure that they increase the amount of groceries inside their stores. they re remodeling their locations and revamping their website. they re doing things on both ends to try to make sure they can capture customers at the top and the bottom. the deal is only good until october 22nd so talking a little more than a month. i m wondering if that is sort of a trial to see if the target customer will like this lower end missoni or maybe to sort of increase its cachet to get people in there and buying. typically these types of designer partnerships are limited time only so it encourages people to get to the stores an ....

Target Customer , October 22nd , Designer Partnerships ,

CNNW World Business Today July 20, 2011

getting into southern somalia. the un declared a famine in two regions of southern somalia. they say nearly 3 million people are suffering from acute malnutrition. they say that this is hitting that benchmark, that nearly a third of the people could die if they don t receive food aid fast. the worst hit zain are the children. we ve seen children here hungry, desperately in need of food aid and we ve even seen children dieing here. one father told me they just came here to find help. they didn t get what they wanted, hi buried his child sarah in the ground near us yesterday morning, zain. how difficult is it, david, because of the fighting going on in somalia as well for aid agencies to operate? reporter: el shabaab controls parts of southern somalia. they kicked out the un some time ago t. world food program and the un refugee agency is asking for assistance, asking for access to those areas. they need to give them assurance they will have the corridors to bring in ....

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Detailed text transcripts for TV channel - MSNBC - 20110702:09:52:00

Start blogging right away in demonstrating his expertise. if he s looking for people in the c suite to pitch himself to, linked in. 75% of all professionals in the united states have a linked in profile. that s where he can demonstrate his expertise, exec people out, see who in his network may have relationships with his target customer. that s the best way to reach out to c suite executives. how have you gotten into companies? i use social media. i consider myself a twitter black belt. i have just really you can do an open tweet to anybody. you don t have to get through their gate keeper. you tweeted somebody in the c suite and got in their business? absolutely. if people are into social media most of the time people tweet themselves. they don t have someone else tweeting for them. i ve communicated with mc hammer, with na vehicle code jan. people who can t believe they tweet themselves. it s amazing how you can reach out to people. ....

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