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Hustle Gang: Respect everybody- 11 business lessons from Vimal Shah An entrepreneur or any business person should treat everyone with respect in the course of business. His father had been in the textile industry for years; in the business of extracting lint from cotton seeds. And together with his brother Tarun Shah, Vimal Shah spotted an opportunity from his father’s business. That they could also extract oil from the cotton seeds. And the returns seemed better than in textiles. A business opportunity identified, father and sons went into business together, setting up Bidco as an oil and soap manufacturer. There was just a teeny-tiny issue. What looked like a gap to fill in the market, a need to meet, wasn’t quite that. East African Industries-now Unilever-was the big boy in the sector, and it would take tonnes of money, customer persuasion and luck to dislodge them from their lofty perch. It was years of sustained dedication and unfaltering confidence that final ....