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Studios embrace cross-promotions to woo viewers, boost engagement

This strategy benefits both creators and the audience by sharing costs, broadening the audience base, and elevating brand image. This trend is seen in both Bollywood and Hollywood, with crossovers extending to different platforms and production houses.

Will Threads maintain its initial momentum? Experts weigh in on long-term success

Will Threads maintain its initial momentum? Experts weigh in on long-term success
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