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Allbirds, Adidas scale low carbon running shoes

Allbirds and Adidas' new iteration of th Futurecraft.Footprint shoe demonstrates that low-carbon running shoes can be delivered at scale. ....

Hana Kajimura , Kimia Yaraghchian , Apparel Companies , Digital Transformation Solutions For Retail , Tangram Principle , Lifecycle Management , Digital Transformation Solutions ,

Adidas x Allbirds running shoes get 4 new colourways – and I have one of them

Today is a big day, at least for two brands, Adidas and Allbirds, as it marks the release of the latest iteration of their low carbon emission shoes, the ADIZERO X ALLBIRDS 2.94 KG CO2E. Announced last year, the new shoes are an evolution of the FUTURECRAFT.FOOTPRINT and "seek to demonstrate that low-carbon running shoes can be delivered at scale", as Adidas explains.Other brands also have their low-carbon or even carbon-neutral running shoes – such as the Brooks Ghost 14 – but what makes the ADIZERO X ALLBIRDS 2.94 KG CO2E different is that it combines sustainability, performance and style. In fact, this new iteration is the lowest carbon performance shoe Adidas or Allbirds have ever created!I've been lucky enough to be sent a pair by Adidas and let me tell you, they look as sexy as they do in the pictures. A real beaut. ....

Brooks Ghost , Acid Red , Tangram Principle ,

adidas and Allbirds scale up releasing four new Colorways of their lowest carbon running shoe

Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution. ....

Hana Kajimura , Kimia Yaraghchian , Acid Red , Product Manager , Tangram Principle ,