In an era where coffee appears to be in inexhaustible supply, two innovative food-tech entrepreneurs have joined forces to launch Prefer, a pioneering bean-free startup poised to tackle the sustainability challenges inherent in conventional coffee bean farming. Utilising advanced fermentation technology, Prefer skilfully transforms food by-products into delicious and environmentally friendly coffee alternatives. Making its debut in Singapore and across.
The link between coffee and climate change is well-documented. The industry has been hit with low harvests, uneven yields and uncertainty due to extreme temperatures and changing weather conditions. Coffee is among the foods with the highest greenhouse gas emissions, and increased demand is now leading to deforestation and human rights violations. One touted solution is beanless coffee.
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