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NBCUniversal Rolls Out New Ad Innovations From augmented reality shopping experiences to Choose Your Own Adventure journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says. By TVN Staff | May 13, 2021 | 9:49 a.m. ET. Today, NBCUniversal launched a new collection of “commercial innovations” designed to drive interactive viewing experiences across the company’s global One Platform. It says the newly unveiled innovative ad formats and products “blend creativity and technology, leveraging the latest technological advancements from quick-production techniques to augmented reality experiences, while tapping into the power of NBCUniversal’s expansive talent network. Together, these new innovations empower brands’ creative to take center stage, while viewers choose their own advertising adventure.” ....