enough that the audience can feel like they know who they are getting their news from and feel connected to the people they re getting their news from, without stepping away from having a real news organisation and a guarantee, a central guarantee, of trust and a style and a voice. so, is this is substack with a newsroom attached? no, but i think that newsrooms that don t learn what s happening you know, substack s a small example, but really all of the talent industries, the whole media industry, certainly the entertainment industry, have shifted in a way that individuals, journalists like you and me, have direct connections with audiences on social media, and a lot of institutions the bbc, the new york times, the washington post are built to sort of have, you know, in which the brand, really, you are talking to the brand. thejournalist s name is in tiny font, and i think these days, the reality is that our audiences are connected to us, and the big challenge for any of these or
one is hiring really great journalists and, you know, having their names, their faces prominent enough that the audience can feel like they know who they are getting their news from and feel connected to the people they re getting their news from, without stepping away from having a real news organisation and a guarantee, a central guarantee, of trust and a style and a voice. so, is this is substack with a newsroom attached? no, but i think that newsrooms that don t learn what s happening you know, substack s a small example, but really all of the talent industries, the whole media industry, certainly the entertainment industry, have shifted in a way that individuals, journalists like you and me, have direct connections with audiences on social media, and a lot of institutions the bbc, the new york times, the washington post are built to sort of have, you know, in which the brand, really, you are talking to the brand. thejournalist s name is in tiny font, and i think these days,
so, is this is substack with a newsroom attached? no, but i think that newsrooms that don t learn what s happening you know, substack s a small example, but really all of the talent industries, the whole media industry, certainly the entertainment industry, have shifted in a way that individuals, journalists like you and me, have direct connections with audiences on social media, and a lot of institutions the bbc, the new york times, the washington post are built to sort of have, you know, in which the brand, really, you are talking to the brand. thejournalist s name is in tiny font, and i think these days, the reality is that our audiences are connected to us, and the big challenge for any of these organisations to figuring out how to balance those two equities, and i think it s one of the things are starting from scratch gives you a real advantage. help me understand this gap you have identified. you sound like you say you can see a gap which the bbc, the ft, the new york times
i think, if you talk to people certainly in the us and the uk, and many other places, if you either look at public opinion research or you ask them, you know, are you delighted, are you satisfied with the way the news being delivered to you, with the news you re getting? they will mostly say no, unfortunately. and i think there s a lot of things that we hope we can do well. one is hiring really great journalists and, you know, having their names, theirfaces prominent enough that the audience can feel like they know who they are getting their news from and feel connected to the people they re getting their news from, without stepping away from having a real news organisation and a guarantee, a central guarantee, of trust and a style and a voice. so, is this substack with a newsroom attached? no, but i think that newsrooms that don t learn what s happening you know, substack s a small example, but really all of the talent industries,