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Fergusons Downtown’s subscription-based coffee club spotlights local roasters
Photo:
Fergusons Downtown / Courtesy
Genevie Durano Thu, Apr 8, 2021 (2 a.m.)
Many food-and-beverage operators around town had to pandemic-pivot their business models in order to weather the decreased foot traffic. But from such challenges came whole new businesses, many of which will continue long after crowds return to public spaces.
Such is the case with Fergusons’ coffee subscription program, an offshoot of Pour in the Alley, the Downtown tasting initiative that focused on specific alcoholic and nonalcoholic beverages each month, with the mission of educating consumers and connecting them with local businesses. When the in-person gathering went on pause, Pour launched the subscription club, spotlighting one local roaster per month. Thus far, that has included Vesta Coffee Roasters, Take It Easy Coffee Roasters