Apple co-founder Steve Jobs directly influenced former Disney CEO Bob Iger to embrace online video sales and help launch iTunes movie and television sales, a book about the streaming industry says.
Before acquiring Pixar for $7.4 billion, the Walt Disney Company partnered with its leader, Steve Jobs, to create a revolutionary new business model in the entertainment industry.
Apple co-founder Steve Jobs directly influenced former Disney CEO Bob Iger to embrace online video sales and help launch iTunes movie and television sales, a book about the streaming industry says.