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干货！2021年中国珠宝首饰行业龙头企业对比：周大福VS老凤祥 谁更胜一筹？ _ 东方财富网

干货！2021年中国珠宝首饰行业龙头企业对比：周大福VS老凤祥谁更胜一筹？ _ 东方财富网
eastmoney.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eastmoney.com Daily Mail and Mail on Sunday newspapers.

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干货！2021年中国珠宝首饰行业龙头企业对比：周大福VS老凤祥 谁更胜一筹？_行业研究报告

干货！2021年中国珠宝首饰行业龙头企业对比：周大福VS老凤祥谁更胜一筹？_行业研究报告
qianzhan.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qianzhan.com Daily Mail and Mail on Sunday newspapers.

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海峡之声

海峡之声
vos.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vos.com.cn Daily Mail and Mail on Sunday newspapers.

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周大福没有坦途：遭遇老凤祥等围剿、电商业务没优势可言

　　但金店建成后，郑裕彤的满腔热血，很快变成了满脸焦急。香港金店多如牛毛，竞争异常激烈，金店开业无论店里如何打折，如何搞活动，光顾的人依然寥寥无几。
　　“难道是店里的样式，香港人不喜欢？”郑裕彤走了很多家金店，他发现无论是质量、样式他都不比别人家的差。几经考察郑裕彤终于找到答案了，金店大部分的客源都是回头客，他初来乍到用户当然没有信任感。可建立信任是个需要时间积累的漫长过程，怎么才能快速取得客户的信任呢？
　　“凡战者，以正合，以奇胜。”郑裕彤发现当时金饰的黄金纯度是99%，于是决定在这方面做文章。他投入重金，把周大福的金饰纯度提高到99.99%，在产品上跟别人区分。可是，如此每两要亏加工费几十元，算下来成本一年高出几十万。这笔钱几乎是周大福一年净利润的25%，相当� ....

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