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HEINEKEN and the Rijksmuseum today announced the extension of their existing partnership until the end of 2025. This means that the Amsterdam-based brewer will remain closely connected to the Rijksmuseum for the next two years. The partnership between HEINEKEN and the Rijksmuseum is based on a shared vision of bringing people together in a special way and allowing (future) culture enthusiasts to enjoy art and history. In recent years, HEINEKEN and the Rijksmuseum have successfully collab.
The Rijksmuseum has bolstered its collection with the acquisition of three Vincent van Gogh paintings on long-term loan, including a rare view of Amsterdam painted by the artist himself during his first visit to the museum in 1885. The paintings, including "View of Amsterdam from Central Station,” cover an important three-year period in the artist’s life.