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John Battelle's Search Blog After the Token Act: A New Data Economy Driven By Small Business Entrepreneurship

If Walmart can leverage data tokens to lure Amazon's best customers away, what else is possible in a world of enabled by my fictional Token Act? Well, Walmart vs. Amazon is all about big business - a platform giant (Amazon) disrupting an OldBigCo (Walmart and its kin). Over the past two decades, Amazon bumped Walmart… ....

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