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The latest season of IPL has started with a bang. JioCinema, which is streaming IPL 2023 for free, has recorded higher viewership than in the T20 World Cup 2022 in the opening weekend itself.
Experts point out that the penetration of Star Sports has grown by around 10 per cent in comparison to the last IPL and that's the reason behind Disney's growth in IPL consumption.
Rohit Sharma and Rahul Dravid are not having good time with Team India following loss in t20 world cup and loss of ODI series vs New Zealand and Bangladesh.