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Courtesy CTVNews.ca
TORONTO, Ontario (CTV Network) Heinz has launched an online campaign calling on companies to sell hot dog buns and wieners in equivalent quantities. However, industry insiders say there is a reason why they’re sold in mismatched numbers.
The company, known for its ketchup, announced its new Heinz Hot Dog Pact on Tuesday, saying that it is time “big bun and big wiener companies to finally sell buns and wieners in even packs.”
Daniel Gotlib, associate director of brand building and innovation at Kraft Heinz, told CTVNews.ca that the mismatched packaging has been a “pain point” of consumers for years.