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Sylvain Le Borgne is appointed Chief Data Officer at JCDecaux

Sylvain Le Borgne is appointed Chief Data Officer at JCDecaux
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Sylvain Le Borgne is appointed Chief Data Officer at JCDecaux

Sylvain Le Borgne is appointed Chief Data Officer at JCDecaux Paris, September 28th, 2023 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the appointment of Sylvain Le Borgne at JCDecaux as Group Chief Data Officer, effective on October 13th. He takes over from François-Xavier Pierrel who has decided to embark on a new professional adventure. Sylvain Le Borgne began his career at Adream and Actustar.com, companies he co-founded in 1998 whe ....

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MediaMath Elevates User Experience with Confiant DSP Solution

/PRNewswire/ Confiant, the anti-malvertising leader, is proud to announce that MediaMath, a leading Demand Side Platform (DSP), has chosen the newly. ....

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TechCrunch+ roundup: Attention metrics, growth through retention, cold-calling advice

Sending cold emails to investors isn't a terrible idea as long as you've done your research first. ....

United States , Sylvain Le Borgne , Walter Thompson , Kyle Stanford , Michael Bamberger , Panos Rigopoulos , Vijay Sundaram , Rebecca Szkutak , Bryan House , Image Credits ,

Track and capture: Getting started with attention metrics

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer's interest. ....

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