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71% of Consumers Enjoy Co-Branding Partnerships, Encouraging More Companies to Market Products Together prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity U.S. consumers are unimpressed with branded social media content. Companies need to stay attuned to audience preferences for informative content and honesty to secure audience engagement and trust. News provided by Share this article Share this article WASHINGTON, May 13, 2021 /PRNewswire/ Forty-one percent (41%) of social media users in the U.S. aren t at all interested in branded social media content, according to a Consumers were most likely to like, comment, or share a post that communicated helpful information (23%) rather than one with a strong brand voice (9%) or a strong visual aesthetic (11%). ....
57% of consumers follow between 1-5 marco-influencers, according to new Visual Objects data. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests. Influencers with these engaged, niche followings are ideal candidates for business partnerships. However, companies must team up with influencers that can present their products genuinely to be well-received by their audience. Kyle Dulay is the director of Collabstr, a marketplace that connects brands with influencers. Dulay recommends aiming for authenticity and relevance in sponsored social media content. ....
93% of Small Businesses Struggle With Common Social Media Challenges An effective social media strategy requires measured cross-channel execution. With limited resources, nearly all small businesses struggle with at least one prevalent social media challenge. News provided by Share this article Share this article WASHINGTON, March 2, 2021 /PRNewswire/ Almost all small businesses (93%) in the U.S. face at least one widespread social media challenge, according to a Visual Objects surveyed 500 small business owners and managers in the U.S. about their most significant social media challenge. The most notable social media challenges among small businesses were: Visual Objects finds that generating leads is the top social media challenge for 21% of small businesses. ....
Most Small Businesses That Actively Use Social Media Project Revenue Growth in 2021 Social media enables small businesses to stay connected with customers remotely during COVID-19. Companies that keep an active social presence are better equipped to financially rebound from the pandemic. News provided by Share this article Share this article WASHINGTON, Feb. 18, 2021 /PRNewswire/ More than half (56%) of small businesses in the U.S. engage on social media at least weekly and project revenue growth in 2021 despite continuing COVID-related business limitations, according to Facebook is the most popular social media platform for small businesses, according to Visual Objects. Visual Objects data found 74% of small businesses are active on social media accounts at least weekly, maintaining consistency with their posts. Experts affirm that consistency is key, warning of declining audience engagement for posting too often or too little. ....