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In luxury, you create a need. You don't respond to a need: Breitling CEO

In an interview with Lounge , Georges Kern says widening the 140-year watch brand’s appeal multiplied its buyers and revenues ....

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France Slaps Rolex with 91.6 Million Euro Fine for Banning Online Sales

The French competition watchdog said the measure had been disproportionate given other brands had found ways sell online while thwarting counterfeiting – and used Rolex's CPO launch as counterargument. ....

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When Murakami met Guadalupe

WHEN renowned Swiss watchmaker Hublot approached Takashi Murakami for a collaboration, his first instinct was to decline. ....

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The Sale of Andy Warhol's Cherished Watch Could Clock $600,000

On December 5, the Patek Philippe belonging to Andy Warhol will go under Christie's gavel, where it’s estimated to bag as much as $600,000. ....

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How Asia Helped Watchmaker Richard Mille Rise To Become A Global Brand

From opening a new boutique in Singapore to offering more events for customers, Richard Mille’s focus on Asia has made it the biggest region for sales worldwide. ....

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