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O’Connor: Small businesses, nonprofits helped through program Cathy O’Connor A few weeks ago, I shared stories about how The Study, Swiss Cleaners and ReMerge responded to COVID-19 with creativity and used funding and technical assistance from the Small Business Continuity Program to help meet some of the challenges brought on by the pandemic. There are hundreds of similar success stories – small businesses and nonprofits that have changed, dramatically or ever so slightly, to better communicate, reach out, encourage sales and preserve their business. DentalWorks by Dr. Edwina V. Johnson received a grant from the Small Business Continuity Program to purchase protective equipment that allowed the business to continue seeing patients. Through the technical assistance program, the dental practice worked with a marketing company to create a new website that better told prospective patients about its services and accepted electronic forms, finally replacing the time-c ....
O’Connor: Small businesses, nonprofits demonstrate creativity, resilience Cathy O’Connor COVID-19 required small businesses and nonprofits to quickly change how they provide goods and services. In-person shopping, eating, events and other connections have been replaced, at least in part, by virtual contact. Some businesses and nonprofits have shown true resilience. The Study, a 64-tap wine bar with beer, spirits and games that opened in Film Row just as the pandemic hit, purchased air purifiers for each room, added screens to divide the open bar and laminated menus. Equipment was reimbursed through the Small Business Continuity Program’s retrofit funding. The Study also added seating outdoors, thanks to the new Streateries permitting process from the city of Oklahoma City to convert parking spaces to outdoor seating. The Study also extended services beyond their walls. They reinvented wine tastings in a virtual setting, with curbside wine pickup, suggestions for ....