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A marketing lesson on beer from the Migros | By Giuliano Bianchi and Isabella Blengini

How to turn an in-house company vote into a successful marketing campaign? A recent vote among the Swiss retailer, Migros and its many regional cooperatives, has profitably managed to highlight the brand s mission to not sell alcohol in its main supermarkets AND push forward its new alcohol-free beer. In this move, the main elements of trust, branding, storytelling and values are all wrapped up within a nationwide media discussion bringing with it high levels of visibility and indirect advertising. A true marketing lesson! ....

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Malz aus dem Baselbiet – Damit auch drin ist, was drauf steht

Malz aus dem Baselbiet – Damit auch drin ist, was drauf steht
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Basel Area , Swiss Beer , Because Malt , Huber Published , Clock Beer , Three Quarterly , Million Hectoliter , Breweries Swiss Beer , Advertisement Next , Advertisement Malt , Raw Materials , பேசல் பரப்பளவு , ரா பொருட்கள் ,