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Eldorado Tonic Wine has launched a new social media campaign as it ramps up awareness of the brand and reaches out to new and existing fans.
Entitled ‘So Swanky’, the campaign began with a series of videos featuring Charles MacLean, the globally-renowned whisky expert and star of The Angels’ Share, who has written 18 books on the golden nectar.
In the campaign, Charles takes his own unique look at Eldorado and over a series of six videos he tastes, smells and looks at the colour of the liquid, as well as providing a bit of a history lesson. The ‘So Swanky’ strapline has already captured the imagination of the audience with the first video garnering over 33,000 views in its first week.