Viacom18 s JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs 300/year. Live sports remain free. The move aims to boost revenue, leveraging IPL for rollout. Post-COI approval, JioCinema s merger into Viacom18 aims to fortify its OTT presence.
The new pricing is a significant drop from its ₹999/year and ₹99/month plans, which offered only Hollywood content. Unlike the existing plans, the new plans will be ad-free, the company said. JioCinema Premium will provide users with web originals, movies and content for children, along with Hollywood content from HBO, NBCUniversal and Paramount Global.
The first slate of releases from VROTT that will be available on BookMyShow Stream across April to July 2023 include seasons one and two of TV series Welcome to Texas, Over Water and Victor Lessard.