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Daewoo s Epic Flop Wasn t the End for Its Cars
Aaron Gold,Manufacturer
© Manufacturer
Daewoo Nubira hatchback
Remember Daewoo? The third South Korean automaker snuck quietly onto the American scene in 1998, with three models and a sales plan that involved college students hawking the cars, Avon-style, to their friends. So what ever happened to Daewoo? The dealers disappeared in 2002, but their cars are still very much of a presence here in the U.S. Here s what happened, and why.
The New Daewoos Are in Early This Year
Daewoo certainly got an auspicious start. While Hyundai and Kia both started with a single model (the Excel and Sportage, respectively), Daewoo started with a comprehensive lineup of three. The entry-level Lanos was available as both a two-door hatch or a four-door sedan, powered by a 105-hp 1.6-liter engine. With power steering, antilock brakes, power windows and power locks as standard, it was a good buy for $8,900. The ....

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