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"소주도 세계화…홍콩·인도네시아도 참이슬에 취했다"

중앙일보
[중앙일보]
소비자들이 싱가포르의 최대 유통 체인점인 페어프라이스(Fair Price)에서 참이슬과 자몽에이슬 등 과일리큐르를 구입하고 있다. [사진 하이트진로]
홍콩·인도네시아·싱가포르 등에서도 소주 참이슬이 국내 못지않게 팔리고 있다. 하이트진로는 14일 “주요 해외 수출국의 현지인 음용 비율이 2016년 30.6%에서 2020년 68.8%로 배 이상 증가했다”고 밝혔다. 하이트진로는 2016년 ‘소주 세계화’ 선포 이후 해외 교민 중심이던 소주시장을 현지 시장으로 개척하는데 주력해왔다. 하이트진로는 현재 80여개국에 참이슬·진로·에이슬시리즈 등을 수출하고 있다.

지난 4년간 현지인의 소주 음용 비율이 가장 큰 폭으로 증가한 국가는 1위 홍콩, 2위 인도네시아다. 홍콩은 2016년 현지인 소주 음용율이 18.3%� ....

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强台风"海神"侵袭：几十米巨浪拍岸即将抵达吉林 - 临沧市建筑工程培训中心

强台风"海神"侵袭：几十米巨浪拍岸即将抵达吉林 - 临沧市建筑工程培训中心
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假离婚假流水一顿操作猛如虎！房子没买到 192万也没了！ - 宝鸡市母婴用品有限公司

假离婚假流水一顿操作猛如虎！房子没买到 192万也没了！ - 宝鸡市母婴用品有限公司
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重庆地标朝天门遭遇洪水 - 天门市化工制造厂

重庆地标朝天门遭遇洪水 - 天门市化工制造厂
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