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Brands should lock into the "highest intersection point" between their business and their purpose they want to stand for, says Deloitte CMO

Suzanne Kounkel, CMO of Deloitte spoke with Insider about how brands should align with purpose, at the Cannes Lions International Festival of Creativity ....

Suzanne Kounkel , Cannes Lions International Festival Of Creativity , Cannes Lions International Festival ,

Kevin Hart, Keke Palmer, Will.i.am. Join Variety Cannes Lions Studio

The studio, presented by Canva, will run June 20-22.  ....

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The Drum | How To Convince Your CFO To Invest In B2B Brand-building

By the time a salesperson is in front of a customer they've done at least seven online research inquiries with around 90% already having a company in mind. This means a B2B purchase is increasingly being made based on the company’s brand. ....

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2023 Deloitte Global Marketing Trends Report Outlines Opportunities in Uncertain Times

/PRNewswire/ With a new year comes new challenges, but also opportunities as business leaders and marketers set their sights on embracing trends and. ....

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Standing by Sustainability Commitments Even in Tough Times

Though the economic picture has grown more uncertain, Deloitte US's chief marketing officer, Suzanne Kounkel, says companies will be held accountable to their sustainability commitments by their employees. ....

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