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Uber’s new campaign wants to move beyond cabs and target people who are tired of commuting via crowded public transport. A chat with its marketing head and FCB’s Moumita Pal.

Deeksha bhattSharad phalgunSuvek sundarSurjo duttMohini varmaUber motoJatin sangwanRajani kumariJohn thangarajVaidehi tandonAbhijeet rayDentsu webchutneyAnusheela sahaDebarpita banerjeeMoumita palAmeya velankar