Unrealistic expectations and real-world problems like unwanted gifts and the temptation of "wishcycling" turned the trash jar from zero-waste influencer emblem to "elitist" cliché.
Zero Waste Isn’t The Only Answer To Sustainability These 5 Women Are Rethinking Environmentalism Refinery29 2 hrs ago Gina Marinelli
Considering what we know (and have seen) about the climate crisis, Earth Day should be an everyday occurrence. Perhaps then it would be a regular reminder to consciously reduce waste, reuse something before buying new, or honor the voices of indigenous cultures of the very land we live. It might even inspire the brands we love to adopt more responsible means of producing products that don’t come at the expense of exploiting the planet or labor. These are by no means easy or uncomplicated adjustments to make, but the tasks look a lot different when they’re built into your daily structure. Such is the case for the five sustainability thought leaders and entrepreneurs below.