As many travelers look to embark on their next adventure in the coming months, more and more are wanting authentic, wholesome experiences that make a positive impact on the local communities of their chosen destinations. With nearly half (46%) of global travelers considering purchasing local produce and supporting local businesses as a way to ensure they are traveling more sustainably, increasingly travelers are actively sidestepping popular tourist destinations and attractions, with 64% keen to avoid them to ensure a more even dispersal of the impact and benefits of their visit